Michael Jackson's Beat It is a rock song from 1983. This music video definitely contains most of the genre characteristics of Rock such as gangs, violence and contains a cast mainly made up of men who Rock is aimed at. There is a subtle relationship between the visuals and the lyrics as the narrative of the song is that you should stay away from gangs, from my point of me the dreary visuals of the video is an attempt to say to the viewer "this is what will happen if you join a gang" making this video more of a gang deterrent which is to be expected seen as gangs were very popular in the 80s. The majority of the video features multiple close ups of Michael Jackson in an unspecified role who only interacts with the characters in a dance number at the climax of the video. There is not much much inappropriate treatment of the female body as female characters only feature at the start of the video as girlfriends of the gangsters who look mistreated by from my view is not the stereotypical representation of women in music videos.
Mark Ronson - Uptown Funk
Uptown Funk is a pop song from 2014 written by Mark Ronson and perfromed by Bruno Mars. This music video displays many of the pop genre characteristics by including vibrant colours, urban life and trendy clothing. There is no real narrative in the video as the song is simply about a man and his friends living in the American Suburbs and looking for women to flirt with. As there is no real narrative, the entire features Mars and a group of backup singers dancing in the street and perfroming random activities which in my opinion makes the video slightly boring. As the song is about flirt with women, it may be expected that the video would include erotic women; however surprisingly there is not a large presence of any erotic or voyeristic women in the video a t all. There are several intertextual references during the song which is not very surprising as the song is mainly about pop culture.
Sugar - Maroon 5
Sugar is a pop rock song from 2014 by Maroon 5. It contains many of the pop characteristics such as exotic locations and bright colours, however not many characteristics of the rock genre. This is acceptable as the footage for the video was from unscripted events, therefore there would have been no way for there to be any certain characteristics shoehorned into the video. There is a strong link between the visuals and the lyrics as the song is about love and romance, and the video was filmed at several weddings. Love and Wedding probably have one of the strongest links in the music and film industry, making this a somewhat unoriginal romantic song. There is not voyeristic treatment of the female body in this video as previously said: the footage for this video was unscripted and there are no intertextual references either in the lyrics or the video. This shows that this video meets a small amount of the Goodwin Theory criteria and is a more unique video.
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